Growing up, our parents taught us not to judge a book by its cover. When it comes to meeting new people, that’s excellent advice. When it comes to building your brand, however, adding a nice shiny cover to your “book” can be a huge benefit. Can unboxing help a brand... View Article
What are the most important factors in converting leads into sales? There are a variety of issues to take into consideration, but one of those factors is the branding practices you employ at your company. Here’s a quick overview of the relationship between branding and conversions in Los Angeles, CA... View Article
You can expect branding to look a whole lot different in 2020 than it did in 2010. This decade has seen rapid changes in the world of branding, as the entire business world has shifted its focus to the digital realm. That being said, while the methods used to achieve... View Article
You know that your latest product needs eye-catching, functional packaging that sets it apart from other products on the physical or virtual shelves. After all, packaging is a surprisingly crucial factor in whether the product takes off and is a hit with consumers. That means you need to pay close... View Article
Packaging is a more essential part of marketing than you might think. It’s that last step that either convinces a customer to buy something or, in the case of a shipped product, makes that all-important first impression. Cheap or poorly-designed packaging simply doesn’t cut it for today’s consumers. If you... View Article