Blog | Imperial Paper Co. - Part 2

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What Are Corrugated Cartons, and When Should You Use Them?

December 6, 2019

Whether you have holiday gifts to send to several different family members scattered all over the country, or you run a business and need to find efficient and affordable shipping solutions you can rely on, knowing the best way to package your items is an important part of the shipping... View Article

Have You Ever Heard of Brand Identity?

November 15, 2019

No matter which industry you’re in, you’ve likely had more than one person stress the importance of your brand. More than just a simple logo, modern brands have evolved into a whole new animal. Today’s brands not only indicate who made a given product, but also convey the company’s philosophy... View Article

How Important Is an Unboxing Experience?

November 1, 2019

Growing up, our parents taught us not to judge a book by its cover. When it comes to meeting new people, that’s excellent advice. When it comes to building your brand, however, adding a nice shiny cover to your “book” can be a huge benefit. Can unboxing help a brand... View Article

How Effective Is Branding in Customer Conversions?

October 17, 2019

What are the most important factors in converting leads into sales? There are a variety of issues to take into consideration, but one of those factors is the branding practices you employ at your company. Here’s a quick overview of the relationship between branding and conversions in Los Angeles, CA... View Article

Product Branding Ideas for 2020

October 3, 2019

You can expect branding to look a whole lot different in 2020 than it did in 2010. This decade has seen rapid changes in the world of branding, as the entire business world has shifted its focus to the digital realm. That being said, while the methods used to achieve... View Article