Tips on Choosing Colors for Your Packages

Tips on Choosing Colors for Your Packages

April 29, 2020

The packaging for your company’s products is more than just a means of protecting their contents—it’s also a branding opportunity and your chance to make a first impression on potential buyers. This means you need to carefully consider everything about your packaging, from the materials you’ll use to the color scheme you’ll employ.

Believe it or not, something as simple as a color palette can indeed make a big difference on potential sales figures and the perception people have of your brand. So, with this in mind, here’s some information about how to choose colors for your packages in Los Angeles, CA that are befitting of your brand.

Color selection

There is very much a science to selecting the colors that will represent your products. It goes beyond just choosing colors that look nice together—you have to consider how people react emotionally to specific colors and color schemes, as well as the market competition that currently exists and whether or not people associate certain color schemes with particular brands. You don’t want to accidentally confuse customers and have them mix up your products with those of another brand.

Business owners will generally work with graphic and marketing specialists to come up with a color scheme that will work for their products and packaging. They will be able to help you determine specific reasons why certain color schemes will and will not work, as well as provide information about how colors will affect behavior and purchase decisions.

Here are just a few of the biggest issues you’re going to need to consider when selecting a color scheme for your products’ packaging:

  • Does it pop? If your packaging just blends in with everything else that’s already on the shelves, it’s going to be hard for you to make a big enough impact on potential customers to get them to purchase your product.
  • Does it separate you from your competitors? You should spend some time carefully considering the color schemes and designs your competitors are using on their products so you can create something unique and avoid confusing potential customers with too many design similarities.
  • Who is your target audience? You should select color schemes that are age appropriate for your target audience. There are certain color palettes that are generally used for men versus women, as well, which you should take into consideration as part of your choice of color scheme.
  • What is your brand? What do you want to say about your product or your consumer? Certain colors have a more whimsical nature, while other colors have a more serious, professional vibe. You should take this into consideration when determining which type of color scheme you’ll use for your packaging.

These are just a few examples of some of the tips you’ll need to consider for choosing the right colors for your packages in Los Angeles, CA. If you’re interested in learning more about how color schemes are determined by marketers and what they say about your brand, contact the team at Imperial Paper Co. today.

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