How Important Is an Unboxing Experience?

How Important Is an Unboxing Experience?

November 1, 2019

Growing up, our parents taught us not to judge a book by its cover. When it comes to meeting new people, that’s excellent advice. When it comes to building your brand, however, adding a nice shiny cover to your “book” can be a huge benefit. Can unboxing help a brand in Los Angeles, CA? It can make all the difference.

What is unboxing?

For those unaware, an unboxing is precisely what it sounds like: it’s the process of removing a newly-purchased item from its box. In general, unboxing can refer to the actual act of a private consumer having their first interaction with a new product. It can also refer to a social media practice that’s gaining in popularity, in which an individual will film and post the process of removing an item from its box.

How important is unboxing in Los Angeles, CA? It can be an invaluable building block in crafting your brand identity.

Convey quality from the first touch

For those businesses that sell products without the benefit of a brick-and-mortar location, an unboxing experience could be the first interaction your customers have with your product. Sturdy packaging and an elegant box will let potential consumers know that the contents within are of top quality. After all, why would a company go to the trouble of putting a beautiful package around an inferior product?

Get headlines before release day

Another exciting aspect of the unboxing experience is its ability to generate interest in a product. Before your next big release, a video that showcases the unboxing experience can do quite a lot to increase investment in any product. These techniques have proven very popular for items across every economic sector. All you need is the right packaging.

The Apple experience

Love them or hate them, it’s impossible to ignore the fact that Apple has its packaging perfected. Why? Because every Apple product represents the overall brand from the moment it’s picked up off a shelf.

Apple’s brand is about sleek beauty and straightforward ease of use. That’s why every Apple computer and phone is packaged in a slim case that opens smoothly to reveal a simple plastic cradle holding your new device. Several products also include a thin plastic sheet, like a blanket, that covers your Apple product in the box, protecting it from dirt.

The result is a gorgeous package that does the functional work of a box while reinforcing the Apple brand identity.

Your brand, through and through

You don’t have to copy the biggest and most popular brands to take advantage of how important unboxing is in Los Angeles, CA. You just need to stay true to your company’s principles and goals, and Imperial Paper Co. can help. We excel at crafting bold, innovative packaging designs that work for your product. When you need an extra competitive edge for your business, Imperial Paper Co. is the team to trust. We’re a family-owned and operated business that has proudly served the North Hollywood area for more than 35 years, and now we want to help you build your brand. Give us a call or stop by today to find out what we can do for your business.

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