Maximize Your Trade Show Success with Custom Displays

Maximize Your Trade Show Success with Custom Displays

August 23, 2019

One of the best ways to get the word out about your business is by going to trade shows. They can be expensive and time-consuming, but with a great marketing plan and careful preparation, you can maximize the return on your investment.

Great trade show displays start with great design. When you want to put out a professional, eye-catching display, be sure to contact Imperial Paper Co. for a quote. Since 1963, we’ve been helping businesses stand out among the crowd. We can help you find a custom display scheme that suits your products and budget.

Here are our best tips for creating a custom trade show display in Los Angeles, CA that will draw new customers:

  • Get started right away: The earlier you start preparing for your trade show, the better—we suggest at least two months before the show date. This gives you an opportunity to figure out logistics and iron out any wrinkles beforehand. If your show involves traveling and shipping, you’ll want to take that into account, too.
  • Make branding your priority: As soon as you know how big your booth space will be, you can start designing. Branding is key: with a lot of booths next to each other, having a well-defined space will help your company stand out. For many people, it will be their first experience with your business, so give them a taste of what you’re all about. In addition to banners and signs, consider custom display stands. When deciding on your visual marketing strategy, be sure to consider how often you’ll use the display as well as how you expect to transport it.
  • Make it interactive: Once you’ve drawn customers in with an aesthetically pleasing trade show display in Los Angeles, CA, your goal is to keep them there. Always have marketing material like flyers, swag and business cards available. Using tablets or flat screens for slideshows and interactive displays has become increasingly popular.
  • Market yourself before the event: About two or three weeks before the trade show, reach out to your clients and let them know you’ll be attending. (You might provide notice if the trade show or other event is one that’s likely to attract customers from near and far.) We recommend putting up website and social media announcements, as well as creating a special message for your email marketing list. If you’re shipping goods, this is a great time to stick a promotional flyer in your custom shipping boxes!

With some careful preparation, your trade show display can be a way to let customers experience your brand. Imperial Paper Co. offers custom trade show and retail displays that can help take your space from boring to brilliant. For more information about custom trade show displays in Los Angeles, CA, as well as shipping boxes and other custom paper goods for your business, contact the team at Imperial Paper Co. today. We’re excited to help you create packaging that will please your existing customers and even attract some new ones!

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