If you’re a small business owner, you may be wondering what steps you can take to set your product packaging and supplies apart. Custom packaging in Los Angeles, CA is an excellent way to differentiate your store’s bags, boxes and more from the competition. Additionally, imprinting an eye-catching logo or message on your bags and boxes is an effective marketing strategy.
Investing in custom printing for your paper bags and boxes allows you to set your store apart, and can ultimately help you grow your business. While it may initially seem like an unnecessary investment, opting to utilize custom packaging at your store is a strategic tool that businesses of all sizes can take advantage of.
There are two types of printing methodology commonly used to print packaging and marketing collateral: flexography and lithography. Each of these two methods has its own set of benefits and drawbacks.
Determining whether flexography or lithography is right for your printing process requires some level of familiarity with the differences between these printing processes.
Flexographic printing in Los Angeles, CA involves a direct printing process wherein flexible plates of rubber are used to transfer a fast-drying ink. Here are just some of benefits associated with flexography:
Affordability: Compared with lithographic printing, flexography is dramatically more affordable. Flexographic printing requires fewer materials, less setup and less labor per print. Flexography is particularly effective for small orders.
Fast processing: Flexography offers fast processing times, thanks to its limited setup requirements and rapid-drying ink.
Direct to substrate: Flexography prints directly to the substrate, reducing the number of moving parts and providing a more cohesive, affordable and effective printing process.
There are a number of benefits associated with lithography, which is a more complicated and nuanced printing method. Lithography involves pressing heavy paper stock with a carved limestone or etched metal plate. It is more expensive than flexography, but yields more effective, aesthetically pleasing results. Here are some of the benefits of lithography:
Image quality: Lithography is the gold standard in image quality, and for good reason. The deep, high-quality substrate used to create lithographic prints yields crisp, clear lines and lots of detailed shadows and more. Lithography is essential for more detailed designs.
Flexibility: It’s possible to use lithographic printing methods on a number of different materials, with different types of inks and with more complex, inventive designs, making it a more flexible printing methodology.
Volume savings: When using lithographic printing methods, the amount of volume that you invest in will determine your overall savings. Printing higher volumes yields better costs.
Since 1983, Imperial Paper Co. has been a trusted provider of both flexographic and lithographic printing in Los Angeles, CA. We’re proud to provide each of our clients with high-quality printing services that meet their needs. Each of our highly trained team members will be able to help you identify and select the type of printing procedure that’s best suited for your individual needs. Reach out to Imperial Paper Co. today to learn more about how we can help you design and produce custom packaging in Los Angeles, CA.
Categorised in: Flexography v Lithography Printing